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CONSUMER GUIDE TO PURCHASING PROFESSIONAL TRANSPORTATION
If there is one thing consumers learn the hard way in the limousine
business, it is that the least expensive option is not the most
reliable and efficient. As a meeting planner, who wants to take a
chance on having your CEO or President missed at the airport and late
for that important meeting? As a general consumer, well, no one wants
to be late for his or her own wedding or frustrated by not having any
transportation arrive for that special event.
Typically, most chauffeured limousine needs are for either "Special
Occasion Service," or "Corporate, or Group Move Transportation", and
there are companies that specialize in each. There are, however, some
common standards that any service provider should meet before you
retain their services. Here are some tips you should keep in mind as
you choose your limousine service provider:
NLA MEMBERSHIP
Members of the National Limousine Association agree to abide by a Code
of Ethics, which emphasizes professional conduct and fidelity to the
interests of the client. An NLA member is serious enough about their
business to voluntarily make an investment of money and time in their
industry, and have access to seminars and reference materials to
further their ongoing professional education. Customers of an NLA
member also have a toll-free "Action Line" to turn to in the unlikely
event they have a problem with services rendered by an NLA member.
LIVERY INSURANCE
Operators should be eager to provide proof of valid, current insurance
coverage for their fleet. Many states do not regulate limousine service
in any manner; therefore, no agency checks this critical item. Because
commercial passenger for hire insurance is very expensive, the
incentive is high to insure vehicles under a personal policy, if at
all. This may not cover the client who hired the vehicle, and there are
many cases where clients have been successfully sued for negligence
attributed to a vehicle under their hire.
While an alarming number of companies operate without insurance, there
are plenty of quality companies that operate legally. You should get a
copy of their certificate of insurance, and if you plan to use them
over an extended period, it is wise to have their insurance provider
add you as a "named insured." This provides added security and the
insurance provider will notify you if the policy should be interrupted
or lapse for any reason.
CHAUFFEUR TRAINING
A professional chauffeur is easily as important to the success of your
event as a nice vehicle. Quality limousine services have an official
training program for their chauffeurs. Some programs include video or
classroom training, testing behind the wheel, and apprenticeship
programs. Choose a provider that places a high value on the caliber of
their chauffeurs.
VEHICLE OPERATING AUTHORITY & DRIVERS LICENSING
This varies from state to state. Some states and municipalities have no
regulation while others stringently enforce both vehicles and chauffeur
licensing. You should check, particularly if you plan to cross state or
city boundaries. In many places, the vehicle can be stopped and
immediately impounded if found not in compliance. Most major airports
have some regulation of providers, and if a provider is in good
standing there, they are probably complying elsewhere. The NLA is happy
to assist you in helping you determine the regulations in your area.
VEHICLE & COMPANY INSPECTION
Everyone is beautiful over the phone. If you haven't used a provider
before and time allows, always visit the company in person before
hiring them. The time to find out what you are getting is not when the
vehicle shows up, when you have no choice but to accept a poor product.
While visiting a provider, not only inspect the vehicles inside and out
but also note the cleanliness of the offices and the presentation of
their office staff. It is unlikely that a poorly organized front office
will train detail-oriented employees. Like most important purchases,
it's best to look before you buy.
CHECK REFERENCES
Overall, the limousine business has a high degree of turnover. Whether
a provider has been in business for 3 years or 20, he/she should be
pleased to share letters of reference from the important customers the
company has successfully serviced over the years.
FOR SPECIAL OCCASION SERVICE
Weddings, anniversaries, birthdays and proms are special occasions that
commonly require personalized attention to your specific requirements.
Whether it is a certain color of car or your favorite bottle of bubbly
chilled to perfection, these details are important when using a special
occasion limousine. Many times a smaller company can personally attend
to such details more effectively.
Remember that bigger is not always better. The more specific your
requirements, the further in advance you should reserve and pay for
your limousine. When doing so, insist on a written copy that clearly
states the details of your reservation to your satisfaction, and keep a
copy of the contract until after successful completion of your special
event. Then relax and enjoy being pampered!
FOR CORPORATE OR GROUP MOVE TRANSPORTATION
All corporate transportation must be prompt, reliable, flexible and
respect the time and budget of the client. A good corporate limousine
company will do so while placing your traveler in a safe and
comfortable "mobile office" which maximizes their time. Time normally
spent renting a car, finding your way in a strange city, parking,
buying gas and walking in the rain will be better spent preparing for
your meeting or catching up on correspondence. According to Business
Travel Management magazine, an executive earning $50,000 per year will
cost their company more by renting a car than a chauffeured sedan or
limousine.
This will allow the customer "one-stop shopping" and billing as well as
a smooth seamless delivery of all ground transportation. Be certain to
choose a reputable provider with a lot of experience and a good record
of accomplishment and they will make your company look great! Do not be
influenced by a cheap price or a glitzy car. The prettiest limousine in
the world has no value to the corporate traveler who just missed an
important appointment or flight because their car was late or because
it broke down - even at a cheap price. Carefully selecting a quality
provider will assure mobility and efficiency while making the best use
of the traveler's time and money.
Source: National Limousine Association
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